The best marketing examples, and why they worked
Quick answer: some of the best marketing examples ever include Oatly's "Wow No Cow," the Squatty Potty unicorn, Dollar Shave Club's launch video, and Cards Against Humanity's anti-marketing stunts. I break down one great example like these every single week in the best marketing newsletter, so you can see the exact move and reuse it.
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What makes a marketing example "great"
A great example is specific and stealable. It is not "be authentic." It is a concrete move: a made-up word, a slider on a homepage, two fries dressed as Dracula. If you can name the move and use it, it is a great example. If it is just a nice-looking ad, it is not.
Where to find fresh examples every week
You could scroll for hours hunting them down, or you could let me do it. Each edition is one real example, pulled apart, with the takeaway spelled out. Browse the latest below, or read them all on the homepage.
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Written by two marketing nerds
Hey, I'm Somy. Kimmie and I run Epic Marketing Shit. We spend hours finding the campaigns worth stealing so you don't have to, then hand you the best one every week. That's the whole promise.
Get to know us →Frequently asked questions
What are some of the best marketing examples?
Oatly "Wow No Cow," Squatty Potty's unicorn, Dollar Shave Club, IKEA's pregnancy-test print ad, and Cards Against Humanity. Each is broken down in Epic Marketing Shit.
What makes a marketing campaign successful?
A specific, memorable move that is easy to remember and hard to ignore, tied tightly to the product so the trick and the product are the same thing.
Where can I see marketing examples explained?
In Epic Marketing Shit, a free weekly newsletter that explains one real campaign at a time.
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