The best ad examples, decoded
Quick answer: some of the best ad examples ever are Dollar Shave Club's launch video, IKEA's print ad you literally pee on, Surreal's fake celebrity endorsements, and McDonald's Halloween fries. I decode a great ad like these regularly in the best marketing newsletter, so you get the idea behind it, not just the pretty picture.
One email a week. Free forever. Unsubscribe anytime.
What separates a great ad from a nice-looking one
A great ad has one clear idea you can explain in a sentence, and it could only be that brand's ad. If you could swap the logo for a competitor's and it still works, it is decoration. The best ads make the idea and the product the same thing.
See a new one regularly
Instead of hunting for great ads, get one explained for you. Browse the latest editions below, read the full archive on the homepage, and subscribe so the next great ad breakdown lands in your inbox.
Latest editions
Read all editions →
These tweets live in my head
I hate how well this works
Stop asking for the meeting
Stop caring about the grammar
Written by two marketing nerds
Hey, I'm Somy. Kimmie and I run Epic Marketing Shit. We spend hours finding the campaigns worth stealing so you don't have to, then hand you the best one every week. That's the whole promise.
Get to know us →Frequently asked questions
What are the best ad examples of all time?
Dollar Shave Club, IKEA's pregnancy-test print ad, Surreal's fake endorsements, and McDonald's Halloween "vampire fries" are standouts, each broken down in Epic Marketing Shit.
What makes an ad effective?
One clear, memorable idea tied tightly to the product, so it could only be that brand's ad.
Where can I see great ads explained?
In Epic Marketing Shit, a free weekly newsletter that breaks down one great ad or campaign at a time.
More guides
Get the best marketing, every week
Join 1,000+ marketers. One real example, broken down, every week. Free.
No spam. Unsubscribe anytime.