Why Derek's cold email kept me reading to the end.
Every edition of Epic Marketing Shit
Epic Marketing Shit is a free weekly marketing newsletter. Below is every edition we've published, each with a short description of what it covers. Click any title to read the full edition (opens in a new tab), or browse them all on the homepage.
30 editions and counting.
Dude Wipes put their logo exactly where you'd use them.
32 CTAs that sell without being pushy.
How Who Gives A Crap launched from a warehouse loo.
A founder ran 17 pricing tests over a year. Here's what worked.
9 boring lines, rewritten to actually sell.
Four copywriting tweets I keep going back to.
A freelance copywriter's homepage that lets visitors dial the sales pressure up or down.
Six cold emails that beat the 3% reply rate — with one shared move.
How HEY made up a word — and why your brain can't ignore it.
Two portfolio websites that turn a resume into something you play instead of read.
The loudest fight on earth. You hear none of it.
Two fries, a drop of ketchup, and zero words needed.
A $25 footstool, a rainbow-pooping unicorn, and 100M+ views.
A quick-hit list of twelve copywriting principles worth remembering.
Three words that break every grammar rule — on purpose.
A World Cup wager turned into free marketing for two airlines.
Zomato ran a newspaper ad with no logo — and everyone knew.
Told to hide its logo, Levi's made the censorship the campaign.
Sunlight drew three stripes on a pitch — the internet did the rest.
KFC hid a joke in its Twitter follows — and waited.
One cursed breakfast tweet, and every UK brand piled on.
How Apple sold a hard drive as a feeling.
The launch video that built Dollar Shave Club.
The print ad that was also a pregnancy test.
When Amazon copied Allbirds, Allbirds replied in style.
Short, crisp, and built around their pain — not yours.
A 55-year-old cookie brand went full fever dream — and won.
Cards Against Humanity's anti-marketing playbook.
How a tiny UK cereal brand faked celebrity endorsements for about £200.