Four copywriting tweets I keep going back to.
Every edition of Epic Marketing Shit
Epic Marketing Shit is a free weekly marketing newsletter. Below is every edition we've published, each with a short description of what it covers. Click any title to read the full edition (opens in a new tab), or browse them all on the homepage.
24 editions and counting.
A freelance copywriter's homepage that lets visitors dial the sales pressure up or down.
Six cold emails that beat the 3% reply rate — with one shared move.
How HEY made up a word — and why your brain can't ignore it.
Two portfolio websites that turn a resume into something you play instead of read.
The loudest fight on earth. You hear none of it.
Two fries, a drop of ketchup, and zero words needed.
A $25 footstool, a rainbow-pooping unicorn, and 100M+ views.
A quick-hit list of twelve copywriting principles worth remembering.
Three words that break every grammar rule — on purpose.
A World Cup wager turned into free marketing for two airlines.
Zomato ran a newspaper ad with no logo — and everyone knew.
Told to hide its logo, Levi's made the censorship the campaign.
Sunlight drew three stripes on a pitch — the internet did the rest.
KFC hid a joke in its Twitter follows — and waited.
One cursed breakfast tweet, and every UK brand piled on.
How Apple sold a hard drive as a feeling.
The launch video that built Dollar Shave Club.
The print ad that was also a pregnancy test.
When Amazon copied Allbirds, Allbirds replied in style.
Short, crisp, and built around their pain — not yours.
A 55-year-old cookie brand went full fever dream — and won.
Cards Against Humanity's anti-marketing playbook.
How a tiny UK cereal brand faked celebrity endorsements for about £200.