You might have heard or watched someone teaching HOW TO WRITE THE EMAILS, right?
Lend me your attention please. Just 2 minutes. Promise.
This strategy has bought me $46,988 worth of business in last 12 months.
Sounds crazy? Yup, it does.
I know you’ve already read the strategy name in the title.
But still. Drumrolls please.
Drummmmmmmmmmmmmmmmmmmmmmm!
AIDA 🌱
The AIDA model is a well-known framework in marketing and advertising designed to guide the creation of persuasive messages.
It stands for Attention, Interest, Desire, and Action.
First, you need to grab the audience’s attention.
This could be done with a striking headline or a captivating image that makes them stop and take notice.
Once you have their attention, the next step is to spark their interest. This involves presenting information that engages them, such as highlighting unique features or benefits of your product or service.
After generating interest, the goal is to create desire. This means showing how your offering can solve their problems or improve their life, making them want it.
Finally, you need to drive action. This is where you tell them what to do next, like making a purchase, signing up for a newsletter, or contacting you for more information.
The AIDA model effectively leads potential customers through the stages of awareness, engagement, and decision-making.
Have a look at this example…
Thanks for reading. Peace!
– Saumitra, aka Somy
