When Loom launched in 2016, it was known as OpenVid, just another “easy-to-use screen recorder.”
Back then, all screen recorders were pretty much the same—no distinct opinions, no personality.
But one day, Loom found its voice and perspective:
- Remote team communication is awful.
- Meetings are dull, calls drag on, and emails lack personality.
- The answer? Async video messaging.
This marked the creation of a new category. Loom was no longer just a screen recorder; it became “video messaging for work.”
Loom’s Category Creation The beauty of creating a new category is the lack of competitors. You set the rules. You define the language.
“Send a video message” quickly turned into “Send a Loom.”
Today, Loom is valued at $1.5 billion, more than all the other generic screen recorders combined. That’s the power of positioning.
– Saumitra Dixit, commonly known as Somy!
